/ TRACKING INFRASTRUCTURE MADE IN GERMANY.

The all-in-one platform for seamless enterprise marketing.

Germany's pioneering tracking and attribution experts for leading brands. We lead the Tracking Lab and the Affiliate Marketing focus group at the Bundesverband Digitale Wirtschaft e.V.

Free demo About EASY-M

Germany's best-known brands and performance agencies rely on EASY-M

/ BENEFITS

Why market leaders rely on EASY-M

Universal Data Ingest

Connects more than 100 interfaces (Awin, Shopify, Google and many more) and centralizes your data streams on a single, high-availability platform.

100% Signal Ownership

Secure full data sovereignty and a tracking rate of nearly 99% with server-side first-party tracking. Complete independence from third-party cookies.

Private Partner Ecosystem

Build your own direct network with your top partners. Manage publishers and agencies without costly middlemen or black boxes.

GDPR & Compliance Shield

Operate with complete legal certainty in Germany and across the entire European Union. The platform is GDPR-audited and all servers are located in the EU. No data transfers to third countries.

Scalable Architecture

Whether it's a white-label solution for your agency or high traffic for enterprise business: the EASY-M infrastructure scales seamlessly with your needs and covers even highly individual requirements.

Complex setup? We'll handle it.

Migration and setup by our engineers, who also look after setups for Otto, MediaMarktSaturn and Douglas.

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✓GDPR COMPLIANT

✓TDDDG COMPLIANT

✓BVDW MEMBER

✓IAB CERTIFIED

✓SERVER-SIDE

✓MADE IN DORTMUND
WITH ♥

/ SOLUTIONS

One infrastructure. Maximum possibilities for your business.

EASY-M is much more than just a tracking tool. We've built an infrastructure that integrates seamlessly into your existing tech stack and closes the gaps where standard solutions give up.

From precise affiliate attribution to complex server-side mapping for enterprise systems: our solutions are designed not just to collect data, but to make it usable for your business and eliminate repetitive tasks.

Explore solution examples

Brands & e-commerce

Take back full control of your shop. Stop signal loss to Meta & co., optimize your customer acquisition costs (CAC) and connect your shop data directly to your CRM.

Publishers & partners

The infrastructure for leading portals and loyalty programs. Secure your attribution across thousands of partner shops, eliminate tracking losses caused by browser blockers and give your merchants maximum data transparency.

Performance & affiliate agencies

Your own tracking infrastructure for maximum results. Solve signal loss, secure your clients' attribution and create new revenue streams with white-label technology.

Legal & compliance

Make your tracking legally secure and GDPR-compliant. Protect your users' privacy without losing valuable marketing data – thanks to first-party infrastructure and full data sovereignty in the EU.

Finance & operations

High-precision tracking infrastructure for financial service providers. 100% GDPR-compliant. 0% data loss.

/ WE ARE EASY

Born in the toughest environment in digital marketing

EASY-M grew out of affiliate marketing – a world where every missed click costs real money. While others are still talking about data quality, we have already built systems that work flawlessly under extreme conditions (cookie blocking, ITP, ad blockers). As head of the Tracking Lab at the Bundesverband Digitale Wirtschaft (BVDW), we play a leading role in developing future technologies and always have our finger on the pulse where the market and lawmakers meet.

Privacy by Design: your data sovereignty comes first. We help you
set up tracking in a way that protects your users while scaling your business.

Deep API Mapping: count on clean data matching across all your
interfaces. We bring together what belongs together.

Single Source of Truth: your central hub for your entire marketing ecosystem.
Make decisions based on real facts, without black-box algorithms.

Affiliate DNA inside: tracking precision at a level where every click is worth real money.
Your entire marketing setup benefits.

More about EASY-M

/ SUCCESS STORIES

Solutions for complex challenges

/ 01

Throughout our long-standing partnership, EASY-M has always delivered tailored, innovative solutions for our highly complex requirements and supports us with fast service and sound advice whenever challenges arise. The collaboration is outstanding on a personal level, too!

Andreas Erler

Expert Online Marketing Analytics,
Otto GmbH & Co. KG

/ 02

For Borussia Dortmund, it was essential to achieve maximum transparency while ensuring full data protection. Above all, this meant breaking down our tracking and data silos and bringing them together in a single solution. With easy Marketing, we can now analyze user behavior across all platforms in a privacy-compliant way and improve our user experience every single day.

Jannis Jersch

Head of Digital & Innovation,
Borussia Dortmund

/ 03

For us, EASY-M is a driver of innovation that manages to translate our complex, constantly changing requirements into a tailored system – with data protection and security built into its DNA. We are very happy with both the technology and the expert support, and have gained a valuable long-term partner.

Jana Kunz

Senior Manager Digital Marketing,
Ernsting's Family GmbH

/ 04

We have been working very successfully with EASY-M for several years. They always respond to individual wishes and requirements and implement them quickly and flexibly. Whether it's private network technology, tracking switches or customer journey analyses, they always rise to complex requirements and can develop and apply tailored solutions. Working with them on a personal level is also a lot of fun.

Markus Kellermann

Managing Director, mai xpose 360 GmbH

/ 05

In the past, I had to compile the KPIs from our platforms manually in Excel – and still never felt I was seeing the full picture. Now all relevant KPIs come together in one dashboard. That saves me work every day and, above all, I can finally optimize campaigns based on hard facts instead of gut feeling – and see immediately what really works and what doesn't

Florian Sander

Digital Marketing Manager, Borussia Dortmund

/ HOW TO GET STARTED WITH EASY-M

Data sovereignty in just a few steps

We make switching to EASY-M simple, secure and fast. Our team supports you with the integration so you can focus on your business without any friction.

/ 01 - Introduction & analysis

Free initial consultation

In an initial video call, we analyze your current tracking setup together and identify your biggest data gaps.

/ 02 - Deep dive & strategy

Personalized platform tour & free demo

We show you exactly the features that move your business forward – from server-side tracking to automated sales reconciliation. Afterwards, we send you personalized demo access.

/ 03 - Full-service integration

Setup & launch

Our experts support you throughout the entire technical setup and guide you all the way to a successful go-live.

/ 04 - Ongoing support

Service support & optimization

We stay by your side after go-live, too. We proactively monitor your data flows and adapt the setup whenever your tech stack or the legal situation changes.

Your personal team of experts

We're not an anonymous ticket system. At EASY-M, you have direct contacts who know your setup inside out. Whether via Mattermost, video call or email – we solve technical hurdles before they become problems.

Book an expert consultation

/ EASY-M at the BVDW

Expertise that sets standards.

As an active member of the Bundesverband Digitale Wirtschaft e.V. (BVDW), we don't just develop software – we define tomorrow's tracking standards and secure the future of digital marketing.

2013

Joined the BVDW

2025

Took over as chair of the Affiliate Marketing focus group and the Tech Lab

650+

Companies in the BVDW for which we help shape regulatory and technical guidelines

/ 90+ integrations

Seamless integration into your existing marketing stack

All integrations

salesforce

Sync leads and enrich records in salesforce in a privacy-compliant way via the emid (EASY-M ID).

CRM & Sales

Details

idealo

Track sales via idealo accurately and deduplicate them against other marketing channels.

Marketplaces & Comparison

Details

TikTok

Optimize your TikTok campaigns with precise server-side tracking and Conversion API integration.

Paid Media & Social

Details

GoogleAds

Optimize your Google Ads campaigns with precise server-side tracking and Conversion API integration.

Paid Media & Social

Details

/ Blog

Insights & resources

All posts

Meet EASY-M at the K5 Future Retail Conference

The K5 Future Retail Conference takes place in Berlin from June 23 to 24, 2026. easy Marketing will be there with a booth.

Product & Company

June 15, 2026

Farewell to our colleague and friend Marc Heß

It is with deep shock that we say goodbye to our colleague and friend Marc Heß. With his sense of humor, his extraordinary dedication and his willingness to help, he left his mark on our team and on many people far beyond it.

Product & Company

May 7, 2026

easy Marketing wins the PerformixX Award 2025

At the Affiliate Conference 2025 in Berlin, we at easy Marketing experienced a special moment: we received the PerformixX Award for “Best Technical Service Provider 2025”.

November 19, 2025

/ FAQ

Everything you need to know up front

From setup to support: here are short answers to the questions we hear most often from teams considering EASY-M.

Do we need developer resources for the integration?

In most cases, no. The integration runs primarily through the tag manager. You can use your existing tag manager setup or switch to the EASY-M first-party tag manager free of charge. Your marketing team can set up EASY-M in just a few minutes, without your IT department spending weeks writing code. For more complex integrations, our solution engineers support you during onboarding.

Is EASY-M GDPR compliant?

Absolutely. EASY-M follows a "privacy by design" approach. Because we move tracking logic to the server (server-side tracking) and use first-party data, you keep full control over which data is shared with third parties such as Meta or Google. No data leaks out unintentionally. On top of that, EASY-M has been audited for GDPR compliance.

Does tracking work without third-party cookies?

Yes, that is exactly what EASY-M was built for. Browser restrictions (ITP/ETP) and ad blockers cause conventional pixels to lose up to 30% of data. We use server-side APIs and our own first-party IDs (emid) to measure and attribute conversions precisely, independent of browser cookies.

Do you offer a DPA (data processing agreement)?

Yes, signing a DPA is part of our standard process. You can download our pre-signed DPA directly in the dashboard and countersign it digitally. It meets the requirements of Art. 28 GDPR and transparently sets out all technical and organizational measures (TOMs).

Where is our data hosted?

Our server infrastructure is located exclusively in ISO 27001-certified data centers within the European Union. This means your data is 100% subject to European data protection law and never leaves the scope of the GDPR.

We are an agency. Can we manage multiple clients?

Yes. EASY-M supports multiple client accounts (multi-tenant). You can manage hundreds of client accounts under a single agency login, give teams different access rights and switch between accounts without logging in again.

Which marketing channels and tools do you support?

We offer more than 95 native integrations. They cover all major affiliate networks (Awin, Impact, CJ), paid media channels (Google Ads, Meta, TikTok) and CRM systems (Salesforce, HubSpot). If a tool is missing, you can connect it at any time via webhook or custom API.

What happens if we need help during setup or afterwards?

We won't leave you on your own. All plans include access to our documentation and support hours. For enterprise clients and agencies, we offer dedicated onboarding, setup reviews and Mattermost support to make sure your data flows run cleanly from day one.

/ MANAGED INFRASTRUCTURE

Your technical backup for complete data quality.

At EASY-M, you get direct access to our engineers, who proactively monitor your setup. For maximum security, we use only GDPR-compliant communication tools (e.g. Mattermost), which we host ourselves on servers within the EU.

Book a demo About EASY-M